ACCELERATE

BRAND INTELLIGENCE UNLEASHED

Transform your brand’s potential with data-driven insights that turn commercial opportunities into strategic advantages.

Prodatastack

DELIVERING VALUABLE RESULTS

WHEN ATHLETES WIN, BRANDS WIN TOO

The PDS Group is a data-driven intelligence business built to reveal the true commercial value of athletes and the partnerships they create. We don’t just surface data; we turn it into actionable intelligence that helps brands invest with confidence. Our platform, ProDataStack, works alongside our advisory services, to bring clarity and evidence to every stage of sponsorship and activation.

Athletes are the common denominator in every campaign. Without them, brands lack the reach, credibility, and fan connection that drive impact. Our mission is to help brands and athletes meet on common ground, aligning value, proving ROI, and maximising the return from every dollar invested. When athletes win, brands win too.

Sponsorship decisions are often made based on incomplete or surface-level metrics. Social media follower counts, highlight reels, or assumptions about audience demographics. Increasing risk of overpaying for reach that doesn’t convert, or missing opportunities to back athletes with untapped influence. Brands need a way to see the true digital reach and brand relevance an athlete brings to the table, before investing.

ProDataStack unifies an athlete’s off-field influence (digital reach, social presence, media impact, sentiment), delivering deal-ready insights that show both who athletes can reach and what that reach is worth. Unlike generic social listening tools, we go beyond just social, focusing on commercial brand value and activation potential.

ProDataStack video

HOW IT WORKS

  • PREDICT ROI UPFRONT

    Understand exactly what digital reach and engagement an athlete brings before committing budget.

  • AUDIENCE CLARITY

    See who follows an athlete, where they are, and which demographics align with your brand.

  • REAL-TIME CAMPAIGN TRACKING

    Measure brand uplift and audience engagement as activations unfold.

  • WORD AND SENTIMENT TRACKING

    Evidence how your brand is being associated with athletes in the public sphere.

  • ATHLETE BENCHMARKING

    Compare potential partners to secure the best value deals.

  • ACTIVATION TOOLS

    Use competitions, giveaways, and fan engagement modules to deepen impact and collect first-party data.

DELIVERING VALUABLE RESULTS

  • Make sponsorships more predictable and defensible.
  • Maximise ROI from campaigns and activations.
  • Ensure fair, transparent negotiations between brands and athletes.
  • Build stronger fan connections through data-driven activations.
  • Avoid wasted spend by backing only those athletes whose audiences align with your brand.

CASE STUDY

TITLE OF CASE STUDY

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

WHAT MAKES US DIFFERENT

WE DON’T JUST TRACK FOLLOWERS; WE QUANTIFY INFLUENCE. WE DON’T JUST SHOW REACH; WE EVIDENCE REVENUE POTENTIAL. WE DON’T JUST MEASURE CAMPAIGNS; WE PROVE ROI.

With over a decade of expertise in athlete brand value and sports commercial strategy, the PDS Group bridges the gap between brands and athletes. We provide the tools and insights that allow both sides to negotiate fairly, collaborate effectively, and maximise the impact of every partnership. PDS empowers brands to invest with confidence, and athletes to prove their value, creating partnerships where everyone is aligned. And, everyone wins.

READY TO TRANSFORM YOUR BRAND?

READY TO TRANSFORM YOUR BRAND?

Let’s discuss how our data-driven intelligence can unlock your brand’s full commercial potential.

By subscribing, you agree to our privacy policy and consent to receive updates

CLIENT FEEDBACK

Data insights transformed our athletic program completely.

“Working with ProDataStack has opened our minds to what we can do with data.”

glamorgan logo

Ed Rice

Commercial Director, Glamorgan Cricket and Sophia Gardens

“Good work is so rare, I keep track of anyone who has ever been incredibly capable and trustworthy in business, and it’s a surprisingly short list!”

Kim Ekin

Head of Editorial and Content Marketing, World Rugby

“We began working with Winners/ProDataStack Group at the start of 2022… They have helped us grow our marketable database by 85%, given us greater control of our data to unlock crucial insights into our fans, and driven growth across our social channels (+25% on Instagram, +250% on TikTok, and +60% on Facebook). They have been responsive, flexible and focused on making sure what they deliver works for us.”

athena racing

Dan Wilkinson

Communications Director, Athena Racing Group