ELEVATE

ATHLETE VALUE INTELLIGENCE

Unlock the true commercial potential of athletes with data-driven insights and strategic advisory services.

Prodatastack

DELIVERING VALUABLE RESULTS

ATHLETES ARE OFTEN UNDERVALUED

Athletes are often undervalued, but they are the common denominator in everything we do. Clubs, agents, rights holders, sponsors, and fans, none of these exist without them.

And we recognise that when the athlete wins, everybody wins.

This is why ProDataStack sits at the intersection of brand value and commercial intelligence, a space overlooked by traditional sports data providers. It gives you one platform to measure influence, track sentiment, manage contracts, and build direct fan relationships on behalf of your athletes.

And we go further. While others stop at social follower numbers, we go beyond. Aggregating comprehensive datasets on both off-field and on-field activity. Brand activation and deep insight are our true differentiators, turning data into tools that drive real commercial outcomes.

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HOW IT WORKS

REAL-TIME MARKET INTELLIGENCE

Monitor how off-field and on-field activities shift brand value, sentiment, and global reach.

TARGETED AUDIENCE INSIGHTS

Know who the fans are, where they are, and which brands they resonate with.

BRAND TRACKING

Evidence the degree to which audiences associate your athletes with their brand sponsors.

FAN-DRIVEN ACTIVATIONS

Turn passive followers into engaged, first-party fan databases that sponsors pay a premium to access.

LEVERAGE DATA

BRAND GROWTH STRATEGIES

Without the insights available from ProDataStack, contracts, sponsorships, and endorsements are being negotiated on partial data, outdated metrics, or generic follower counts. Our mission is to help you, and your athletes understand, develop, and leverage their brand value in a way that ensures all stakeholders will benefit. You need evidence; a credible, defensible way to prove your clients’ true market value. Answering the key question “What is the right number for this deal?”

UNDERSTAND

TRACK HOW ACTIVITIES IMPACT BRAND VALUE

With easy access to multiple data sources ProDataStack delivers insights into social media reach, global impact, relevance and public sentiment.

BUILD

TARGET YOUR BRAND DEVELOPMENT EFFORTS

Track what works and what doesn’t. Increase reach. Then build fan databases that brands will pay a premium to access.

LEVERAGE

MONETIZE YOUR ATHLETE BRANDS

Respond quickly to opportunities. Identify new revenue streams and employ objective data to strengthen your negotiating position.

CLIENT FEEDBACK

Transformative insights for athlete representation.

“Working with ProDataStack has opened our minds to what we can do with data.”

glamorgan logo

Ed Rice

Commercial Director, Glamorgan Cricket and Sophia Gardens

“Good work is so rare, I keep track of anyone who has ever been incredibly capable and trustworthy in business, and it’s a surprisingly short list!”

Kim Ekin

Head of Editorial and Content Marketing, World Rugby

“We began working with Winners/ProDataStack Group at the start of 2022… They have helped us grow our marketable database by 85%, given us greater control of our data to unlock crucial insights into our fans, and driven growth across our social channels (+25% on Instagram, +250% on TikTok, and +60% on Facebook). They have been responsive, flexible and focused on making sure what they deliver works for us.”

athena racing

Dan Wilkinson

Communications Director, Athena Racing Group

READY TO UNLOCK YOUR COMMERCIAL POTENTIAL?

READY TO UNLOCK YOUR COMMERCIAL POTENTIAL?

Connect with our expert team to transform yoiur athlete representation strategy today.

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EMPOWER

PERFORMANCE MEETS BRAND MOMENTUM

What you do on the field fuels your influence off it. Our performance data layer transforms ProDataStack into your personal data warehouse, the only place where match impact, form, and momentum are directly connected to your social reach, engagement, and commercial value.

BUILD YOUR BRAND THROUGH PERFORMANCE

Every tackle, every assist, every standout moment has a ripple effect. We help you translate performance into brand power, showing how high-impact games drive new followers, shift sentiment, and elevate your visibility.

TURN FORM INTO OPPORTUNITY

Your performance curve is also your opportunity curve. Track when your on-field moments create the biggest commercial openings and understand exactly why brands should invest when your influence peaks.

THE PERFORMANCE–PERCEPTION LINK

Not all performances are equal, and not all audience reactions are obvious. Our intelligence layer reveals when great form boosts your presence, when dips affect perception, and how to respond strategically to protect your value.