INSIGHTS

UNLOCK YOUR COMMERCIAL POTENTIAL

Data-driven intelligence that transforms brand value and reveals hidden commercial opportunities.

stadium

DELIVERING VALUABLE RESULTS

DON’T JUST ANALYSE YOUR AUDIENCE; ACTIVATE IT. DON’T JUST REPORT ON NUMBERS; GROW VALUE

With more than a decade of experience supporting clubs, leagues, events and governing bodies worldwide, ProDataStack has become a trusted partner in sports audience strategy. Our work transforms data into insight, insight into engagement, and engagement into measurable commercial success. ProDataStack helps rights owners understand their audiences, engage them with purpose, and grow revenue sustainably.

  • Increase revenue by unlocking new commercial opportunities.
  • Strengthen relationships with fans through more personalized engagement.
  • Provide sponsors with credible, data-driven evidence of reach and impact.
  • Build long-term loyalty by creating meaningful connections with supporters.
  • Transform disconnected data into a unified system that empowers decision making.
ProDataStack video

YOUR FANS ARE YOUR MOST VALUABLE ASSET

By unlocking insights into who they are, what they want from you, and what they’ll do for you, we help you transform data into sustainable growth.

Sports organisations face increasing pressure to deliver commercial returns while balancing tradition, community, and performance. Yet many lack the right data strategy, systems and resulting clarity to properly understand their fan base. Data often sits in silos; tickets, merchandise, membership, participation, digital interactions, social channels, etc. making it difficult to see the full picture. Without this clarity, engagement remains generic, decisions less well-informed, and revenue opportunities go untapped.​

We specialise in helping you unify fragmented data into actionable insight, building the foundations for smarter engagement, and increased revenue and sustained participation. We combine consultancy expertise with our technology know-how to deliver both strategy and execution.​

HOW IT WORKS

AUDIENCE UNDERSTANDING

Unify data from all your customer-facing channels to build a clear view of your fans: your single customer view or golden record.​

SEGMENTATION AND TARGETING

Identify your different audience groups and tailor strategies for engagement, participation and monetisation.​

FAN ENGAGEMENT PROGRAMS

Design and deliver campaigns that deliver the right message to the right person at the right time.​

REVENUE GROWTH STRATEGIES

Maximise income from sponsorships, partnerships, ticketing, merchandise, non-matchday revenue and education by showing brands the value of your audience.​

DATA ACTIVATION

Turn passive fan data into actionable commercial insight that drives measurable results.

GROWTH OUTCOMES

MAXIMIZE YOUR COMMERCIAL POTENTIAL

Strategic planning and practical, effective operations for sustainable revenue and brand expansion.

GROW

BUILD YOUR AUDIENCE

Understand and grow your target audiences.

ENGAGE

DEVELOP TARGETED STRATEGIES

Strengthen relationships through more personalised engagement.

MONETIZE

ANALYSE AND LEVERAGE

Transform disconnected data into a unified system that empowers decision-making.

CLIENT FEEDBACK

Transformative insights for athlete representation.

“Working with ProDataStack has opened our minds to what we can do with data.”

glamorgan logo

Ed Rice

Commercial Director, Glamorgan Cricket and Sophia Gardens

“Good work is so rare, I keep track of anyone who has ever been incredibly capable and trustworthy in business, and it’s a surprisingly short list!”

Kim Ekin

Head of Editorial and Content Marketing, World Rugby

“We began working with Winners/ProDataStack Group at the start of 2022… They have helped us grow our marketable database by 85%, given us greater control of our data to unlock crucial insights into our fans, and driven growth across our social channels (+25% on Instagram, +250% on TikTok, and +60% on Facebook). They have been responsive, flexible and focused on making sure what they deliver works for us.”

athena racing

Dan Wilkinson

Communications Director, Athena Racing Group

READY TO UNDERSTAND BETTER WHO YOUR AUDIENCE REALLY IS, WHAT THEY WANT, AND WHAT THEY’LL DO FOR YOU?

READY TO UNDERSTAND BETTER WHO YOUR AUDIENCE REALLY IS, WHAT THEY WANT, AND WHAT THEY’LL DO FOR YOU?

Schedule a consultation to discover how our data services and intelligence platform can unlock your brand’s true potential.

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HOW WE CAN HELP

TAILORED SOLUTION BASED ON YOUR DATA MATURITY AND STRATEGIC OBJECTIVES

Our tech stack grows with you. Begin with brand tracking, layer on dashboards and analytics, evolve into a full CDP, and scale toward a Unified Data Platform (‘UDP’); no re-platforming, ever. Start small, grow big, move fast.

CORE

BRAND TRACKING

Our platform brings in your social data so you can begin to understand the reach, audience and impact your brand is having across social channels and Google Search.

CDP

CUSTOMER DATA PLATFORM

Bring your commercial data into a central data warehouse so you can begin to understand, analyse and engage more closely with your customer base to maximise revenues.

UDP

UNIFIED DATA PLATFORM

Extend the aggregated from social media, online search and customers by bringing in your business data too; combine finance, people and other data assets to deliver a complete intelligent picture of your business performance.